« 如何引起风险投资人的兴趣 ITAT暂停上市 1.2亿美元血本无归会让多少人裸泳 »

VC最看重的是团队

通常说VC评估项目的时候,最看重的团队,一流的团队,二流的商业模式都可以。

那创业者要获得VC的合作机会,首先要在团队上让VC认可。第一步,创业者发给VC的项目介绍材料(无论是项目摘要、PPT、邮件、等)中,一定要留有足够的篇幅介绍团队,这样才能吸引VC的注意,获得进一步沟通的机会。

团队介绍中要重点表明团队的行业经验和创业能力,这些需要从过往的经历中体现。

为了让VC感兴趣,有些人可能会在团队介绍上进行“适当”的包装,比较著名的是PPG的老板了,忽悠了一大堆VC,但这并不可取,迟早还是会出问题的。(PPG公司公关能力太强了,前不久有关其创始人的背景方面的文章,竟然找不到了。)

附文一篇供参考。

Getting a meeting with a VC - your team is the most important thing

Don't sell your team short when you are trying to get a meeting with a venture capitalist. When a VC is trying to decide if they want to meet with your startup, the most important factor is YOU and your team. I've seen way too many financing pitches/teasers where the startup does not provide information on the team and their previous accomplishments.

Can the Team really be more important than the Idea?

In a word: yes. If Bill Gates wanted to meet with me to discuss financing a pig farm I would take the meeting. VCs take meetings with people all the time because they are interested in the people. Networking is a key, perhaps THE key, job function of the VC. Make sure your team sounds accomplished enough to warrant the meeting, then shine in the meeting and convince the VC to get interested in the business idea.

Make your Bios interesting to the venture capitalist

In your investors' pitch or teaser you need to:

  1. Make sure you have your bios in the slide deck/teaser
  2. Name the companies that you have worked for and highlight key accomplishments
  3. Feel free to include your advisers if they are compelling - VCs might want to meet them too!

Point 2 is pretty key. I particularly hate bios that have totally generic information such as:

Mr. CEO has over 25 years of experience in leadership, accounting, technology development, sales, team building and water polo. He leads all aspects of the company's go-to-market strategy and relations with customers, and is captain of the softball team. He is a graduate of XZY University.

The proceeding bio tells me nothing. I have no idea if the CEO has ever done anything successful, and their previous positions are a total mystery. I don't know if their former companies were good outcomes and I can't tell if he has relevant domain expertise.

A much better bio would say:

Mrs CEO joined the company from MicroSizzle, where she was EVP of the consumer division. At MicroSizzle she grew revenues to over $2 billion and led a team of 500 people. Previously she was VP of products at Whoopie Technologies, where she led development of the popular e-seat lead-generation-by-embarrassing-noise emulator, and was with the company during its IPO and subsequent sale to MicroSizzle. She has also held management and sales positions at WeHoo and AskJulio.com.

The bio clearly lists previous employers and positions, and has exciting accomplishments. It's not bragging if it's true - and it makes the person seem like someone who any VC would want to meet.

An early stage VC invests in teams. If you want money from a venture capitalist, make the VC want YOU.

 

  • 相关文章:

发表评论:

◎欢迎参与讨论,请在这里发表您的看法、交流您的观点。

最新文章

热文排行

最新评论及回复

Powered By Z-Blog 1.8 Walle Build 91204

京ICP备 09032337号 Copyright 2009 www.reachvc.com & www.reachvc.cn Some Rights Reserved.