Entrepreneurs spend a huge amount of time recruiting and selecting ideal candidates to join them as they build a company. Many sophisticated VCs hold true that people matter most in predicting a company’s likely success. Particularly in the early stages of a company’s growth, CEOs think a lot about who they want around the table with them. Shouldn’t they chose their investors the same way? The answer is, in my experience, they almost always do.

More...

Business-to-small & medium business (SMBs): For companies targeting SMB customers, investors want to believe that there is a validated, repeatable profitable marketing equation. The marketing equation is defined as the relationship between the customer lifetime value and the cost of acquisition. Put simply, investors want to know that a company can repeatedly acquire customers for $X and generate more than $X in gross profit from each customer. Depending on the business, investors will likely vary in how many customers they want to see profitably acquired.

More...

More...

第一封Email就太随意，满是文字和语法错误，而且完全没有做点研究。但是第二封Email才是关键，让我决定写出来给大家看看。当然，你的项目是最大的，你也当然不是第一次创业，你的市场是有200亿美元。而且毫无疑问，我就是某个遵守破规矩的老土VC，很明显我会改变我做事的规矩。（注：全是反话！）

More...

More...

1. SHORT: Whether you know the person or not – if you’re asking for help, a favor or an intro – keep your email VERY short. Not just out of respect for the recipient but also to increase the chances they will actually respond. If it’s short, easy-to-understand what is being asked of me and a reasonably quick thing to respond to I’m much more likely to do it now to get it off my plate and to be helpful.

More...

More...

More...

More...

VC为什么不跟进？因为VC们（不像你）都非常忙碌，你遇到的合伙人可能是5-6家公司的董事，这意味着帮助那些已经投资的公司会让TA非常繁忙。他们也许正在评估（在考虑你之前）项目源中的3-4个项目，本周可能已经看了至少4-5家新公司，他们还有基金的日常工作。另外，现在他们需要上Twitter和Facebook、出席会议和更新博客！;-) 更不用说他们有些年份还需要募集新的基金。

More...